Charitable Club Penguin Game

In 2008, the Club Penguin game players were given the opportunity to win “virtual coins.” Club Penguin donated these coins, with real money, to help kids in need. The campaign ran December 12-22, 2008. Two-and-one-half million players donated their coins supporting causes for children. According to the Club Penguin web page, “Coins for Change 2008,” saw more than three billion coins donated. The coins were votes to determine how Club Penguin’s charitable organization, New Horizon Foundation, would distribute one million dollars.